KNOWLEDGE

In the bustling landscape of food retail in Poland, a testament to the nation’s three decades of economic perseverance, a remarkable transformation has unfolded. From experiencing the highest GDP growth in Europe between 1990 and 2020 to achieving living standards akin to Western Europe, Poland stands as a beacon of resilience. With an unemployment rate […]

In the realm of business, market validation is a critical step towards success. To accomplish this effectively, a diverse array of Market validation tools is indispensable. In our recent webinar we talked about different tools that can be employed to help us with the market validation process. These tools empower businesses to harness data, survey

Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a penchant for high-quality products, it’s no wonder that entrepreneurs are eyeing Austrian retail. Let’s explore the key players in the Austrian retail market, their characteristics, and the cultural aspects you

In the era of technological advancement, AI platforms have emerged as powerful allies that simplify market research for international business development for cosmetics brands. These platforms offer comprehensive insights and tools that streamline international expansion and enhance the probability of success. Expanding a business internationally is a complex endeavour full of challenges that range from

In the ever-evolving world of business, the journey from an innovative idea to a successful venture is filled with challenges and uncertainties. For startups and Small and Medium-sized Enterprises (SMEs), one of the most critical steps in this journey is market validation. This process involves a comprehensive assessment of a business idea or product’s viability

Formulation of a solid export strategy is a very important step for SMEs and start-ups that plan their international expansion. But the companies often struggle to start working on their export strategy or just ignore it trying to sell everything to everyone and everywhere. As one can guess, the result might be quite disappointing. So,

Business to business(B2B) matchmaking is a popular service offered by local or international agencies and government exporters support organizations. The idea is to make people from different countries meet each other, start business relationships and (potentially sign a contract). Those who tried to order B2B matchmaking service know that sometimes it works and sometimes it

In this blog post, we will explore essential considerations when selecting the right export market for international expansion. We’ll discuss various crucial aspects of exporting, such as export modes, distribution challenges, pricing considerations, and more. However, when a company decides to embark on international expansion, one pivotal question emerges: Where should they expand to? What

Are you a consumer product vendor aiming to break into international markets and sell your products in retail chains abroad? Indeed, listings in retail chains are essential for consumer goods because of the potential sales volume generated by chains’ purchase orders. However, the main reason is different. If the management of the company approaches new

Market entry strategy refers to the method a company employs to enter and establish its presence in a new market. By selecting the most suitable strategy, businesses can effectively navigate the complexities of entering new markets and maximize their chances of success. So, it’s essential for companies to address two key questions: How much control