KNOWLEDGE

The Polish dietary supplements market has experienced consistent growth over the years, with a market value of 6.8 billion PLN[1] in 2022, according to Statista. Additionally, 28% of women and 17% of men in Poland take supplements on a daily basis. Given this trend, there may be a viable niche for new brands in the […]

Exporting to Europe at a first glance might seem to be an easy job as Europe seems an integrated market with no borders and a common currency for many countries. However, it is important to note that each country has its own unique cultural and business practices that can significantly impact your success.  This is

B2B ecommerce is experiencing a significant surge in growth, and many companies are rethinking their approach to this digital space. McKinsey research shows that 65% of B2B companies across industry sectors now offer ecommerce capabilities, indicating that businesses are recognizing the need to evolve their sales strategies in response to changing customer preferences. One key

France is a growing market for tea exporters worldwide. With a significant portion of the French population consuming tea regularly, the demand for the beverage is on the rise. This trend has opened up new opportunities for tea producers and exporters looking to expand their reach into the European market. In recent years, the French