B2B ecommerce, is it really growing?

B2B ecommerce is experiencing a significant surge in growth, and many companies are rethinking their approach to this digital space. McKinsey research shows that 65% of B2B companies across industry sectors now offer ecommerce capabilities, indicating that businesses are recognizing the need to evolve their sales strategies in response to changing customer preferences.

One key factor driving this trend is the fact that two-thirds of corporate customers intentionally reach for digital or remote in-person engagement. With the pandemic accelerating the shift to digital, many businesses have had to adapt quickly to meet their customers’ needs.

Moreover, more than 80% of companies say they hold their B2B ecommerce channel to the same or higher standard as other channels, demonstrating a growing commitment to providing a seamless customer experience across all touchpoints.

Interestingly, more than one-third of companies are willing to spend $500,000 or more in a single transaction on digital channels, highlighting the potential for significant revenue growth in this area.

Finally, 60% of B2B ecommerce buyers indicate they are open to purchasing on digital marketplaces, signaling a growing acceptance of these platforms as a legitimate channel for business transactions.

As the ecommerce landscape continues to evolve, businesses that invest in their digital capabilities are likely to enjoy a competitive advantage in the marketplace. By leveraging technology to meet customer needs and create a seamless buying experience, B2B companies can unlock new opportunities for growth and success.


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