KNOWLEDGE

International Wine trade: essential tips for exporters and importers

Wine tarding is probably one of the most dynamic categories with international trade of all Food and Beverages products. Winemaking is as old as 9000 years but now this industry is getting through a deep transformation, and it opens new horizons for consumers, exporters, and importers.   According to OIV in the year 2022, the […]

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The Role of Local Business Developers in Global Market Expansion

The power of Local Business Developers in Global Market Expansion cannot be overstated. Networking lies at the heart of market expansion efforts, serving as the conduit through which opportunities flow and relationships are forged. Companies are increasingly turning to local freelance business developers as catalysts for growth, leveraging their expertise and connections to penetrate new

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Boosting Export Performance for a Food Exporter

We are excited to present a case study showcasing our recent project’s success, where we played a pivotal role in uplifting a food exporter’s export performance to refine its market targeting and expand cost-effectively into new horizons. The client, having already invested nearly 50% of their budget in targeting a key importing country due to

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comment améliorer la performance à l’exportation des PMEs françaises

La performance à l’exportation des PMEs françaises demeure un enjeu majeur pour le déficit commercial de la France, avec une détérioration continue des échanges commerciaux avec le reste du monde depuis 2005. La France est le seul parmi les cinq grands pays européens (Allemagne, Espagne, Italie, Royaume-Uni) à afficher un déficit dans sa balance agrégée

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Understanding the Components of Export Performance

In the realm of export performance, a multitude of Key Performance Indicators (KPIs) plays a pivotal role in shaping a company’s success on the global stage. These KPIs, as identified by an export performance researcher, span internal and external categories, providing a comprehensive view of the intricate landscape. Internal KPIs and Variables: Management Characteristics and

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Export Performance: How to increase your Export ROI

Export performance stands as a pivotal metric for enterprises gauging their global capabilities. Despite extensive research across diverse industries and countries, establishing a concise Key Performance Indicator (KPI) system for exporting companies remains a complex endeavor. In a recent discussion with the management of a French export promotion organization, it was revealed that a significant

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Who puts the lights on the tree? How to choose your export market for Christmas gifts!

The festive season transcends mere celebrations; it serves as a prime opportunity for businesses worldwide to amplify their exports, particularly in the Christmas market. As families unite in joy, businesses can thrive, making it the perfect juncture to elevate your presence in Christmas export markets. For example, according to Statista, the British themselves spent on

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Beauty Market: Global Opportunities, Trends and Distribution

In the dynamic landscape of the beauty market, our experiences as consultants have yielded a clear message from diverse markets: the cosmetics market is flooded with an ever-expanding array of products across categories such as skincare, haircare, makeup, and more. However, local market players are unceasingly in pursuit of original, unusual, and innovative offerings. The

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