KNOWLEDGE

In the era of technological advancement, AI platforms have emerged as powerful allies that simplify market research for international business development for cosmetics brands. These platforms offer comprehensive insights and tools that streamline international expansion and enhance the probability of success. Expanding a business internationally is a complex endeavour full of challenges that range from […]

In the ever-evolving world of business, the journey from an innovative idea to a successful venture is filled with challenges and uncertainties. For startups and Small and Medium-sized Enterprises (SMEs), one of the most critical steps in this journey is market validation. This process involves a comprehensive assessment of a business idea or product’s viability

Formulation of a solid export strategy is a very important step for SMEs and start-ups that plan their international expansion. But the companies often struggle to start working on their export strategy or just ignore it trying to sell everything to everyone and everywhere. As one can guess, the result might be quite disappointing. So,

Business to business(B2B) matchmaking is a popular service offered by local or international agencies and government exporters support organizations. The idea is to make people from different countries meet each other, start business relationships and (potentially sign a contract). Those who tried to order B2B matchmaking service know that sometimes it works and sometimes it

In this blog post, we will explore essential considerations when selecting the right export market for international expansion. We’ll discuss various crucial aspects of exporting, such as export modes, distribution challenges, pricing considerations, and more. However, when a company decides to embark on international expansion, one pivotal question emerges: Where should they expand to? What

Are you a consumer product vendor aiming to break into international markets and sell your products in retail chains abroad? Indeed, listings in retail chains are essential for consumer goods because of the potential sales volume generated by chains’ purchase orders. However, the main reason is different. If the management of the company approaches new

Market entry strategy refers to the method a company employs to enter and establish its presence in a new market. By selecting the most suitable strategy, businesses can effectively navigate the complexities of entering new markets and maximize their chances of success. So, it’s essential for companies to address two key questions: How much control

The standard and traditional distribution approach doesn’t work the same way as before in many countries. So why are distributors becoming reluctant to “distribute” as expected? Let us quote two European companies: – Huge/very famous producer of home appliances about a potential collaboration with a distributor in Australia: “We can start negotiations if the local

Your pricing structure defines your commercial strategy for a product or service in a target market. The price structure also includes all trade discounts and offers (commercial conditions). This might sound trivial but in practice, this is a very challenging task to make your pricing model work for the sake of the company. Let’s look

According to our observations, companies from different countries and industries often confuse sales with business development. Indeed, is this the same? From our experience and perspective, we are convinced that slaes and business developments are different activities. Why? Sales are believed to be more transactional and related to existing clients. With the same, business developers