Are you a consumer product vendor aiming to break into international markets and sell your products in retail chains abroad? Indeed, listings in retail chains

Market entry strategy refers to the method a company employs to enter and establish its presence in a new market. By selecting the most suitable

The standard and traditional distribution approach doesn’t work the same way as before in many countries. So why are distributors becoming reluctant to “distribute” as

Your pricing structure defines your commercial strategy for a product or service in a target market. The price structure also includes all trade discounts and

According to our observations, companies from different countries and industries often confuse sales with business development. Indeed, is this the same? From our experience and

Polish exporters and suppliers offer product of European quality and are much more affordable to the importers than other competitors from Western European countries. On

For small and medium-sized enterprises (SMEs), trust-building is even more crucial as they often lack the resources and brand recognition of larger companies, making it

The Polish dietary supplements market has experienced consistent growth over the years, with a market value of 6.8 billion PLN[1] in 2022, according to Statista.

Exporting to Europe at a first glance might seem to be an easy job as Europe seems an integrated market with no borders and a