Author name: an.idea@outlook.com

According to our observations, companies from different countries and industries often confuse sales with business development. Indeed, is this the same? From our experience and perspective, we are convinced that slaes and business developments are different activities. Why? Sales are believed to be more transactional and related to existing clients. With the same, business developers […]

Polish exporters and suppliers offer product of European quality and are much more affordable to the importers than other competitors from Western European countries. On top of it, the country is in Central Europe, making it very convenient from a logistics point of view. If you job is related to product import you should associate

For small and medium-sized enterprises (SMEs), trust-building is even more crucial as they often lack the resources and brand recognition of larger companies, making it harder to establish credibility in foreign markets. Over the years, we have witnessed numerous internationalization case studies, which have led us to consider the key factors that underpin successful international

The Polish dietary supplements market has experienced consistent growth over the years, with a market value of 6.8 billion PLN[1] in 2022, according to Statista. Additionally, 28% of women and 17% of men in Poland take supplements on a daily basis. Given this trend, there may be a viable niche for new brands in the