Author name: an.idea@outlook.com

Are you a consumer product vendor aiming to break into international markets and sell your products in retail chains abroad? Indeed, listings in retail chains are essential for consumer goods because of the potential sales volume generated by chains’ purchase orders. However, the main reason is different. If the management of the company approaches new […]

Market entry strategy refers to the method a company employs to enter and establish its presence in a new market. By selecting the most suitable strategy, businesses can effectively navigate the complexities of entering new markets and maximize their chances of success. So, it’s essential for companies to address two key questions: How much control

The standard and traditional distribution approach doesn’t work the same way as before in many countries. So why are distributors becoming reluctant to “distribute” as expected? Let us quote two European companies: – Huge/very famous producer of home appliances about a potential collaboration with a distributor in Australia: “We can start negotiations if the local

Your pricing structure defines your commercial strategy for a product or service in a target market. The price structure also includes all trade discounts and offers (commercial conditions). This might sound trivial but in practice, this is a very challenging task to make your pricing model work for the sake of the company. Let’s look

According to our observations, companies from different countries and industries often confuse sales with business development. Indeed, is this the same? From our experience and perspective, we are convinced that slaes and business developments are different activities. Why? Sales are believed to be more transactional and related to existing clients. With the same, business developers

Polish exporters and suppliers offer product of European quality and are much more affordable to the importers than other competitors from Western European countries. On top of it, the country is in Central Europe, making it very convenient from a logistics point of view. If you job is related to product import you should associate

For small and medium-sized enterprises (SMEs), trust-building is even more crucial as they often lack the resources and brand recognition of larger companies, making it harder to establish credibility in foreign markets. Over the years, we have witnessed numerous internationalization case studies, which have led us to consider the key factors that underpin successful international

The Polish dietary supplements market has experienced consistent growth over the years, with a market value of 6.8 billion PLN[1] in 2022, according to Statista. Additionally, 28% of women and 17% of men in Poland take supplements on a daily basis. Given this trend, there may be a viable niche for new brands in the