Author name: an.idea@outlook.com

In the dynamic landscape of global trade, exporters face a myriad of challenges and opportunities. Among the most critical factors influencing success is the ability to adapt to local consumption patterns and preferences. This principle holds true across various consumer goods industries, where understanding the nuances of different markets is essential for achieving sustainable growth. […]

In the intricate world of B2B matchmaking, success and failure stories are invaluable lessons that shape future strategies. Through a series of insightful B2B case studies, we delve into the triumphs and tribulations of businesses venturing into unfamiliar territories. From the intricacies of market research and strategic planning to the complexities of negotiation dynamics and

One crucial aspect that SMEs often overlook is the importance of effective B2B matchmaking in enhancing export performance. As we mentioned previously, SMEs, especially inexperienced exporters, choose an opportunistic approach over a strategic one. Consulting teams from all over the world receive very similar inquiries: “Please match us with potential clients, and then we will

Wine tarding is probably one of the most dynamic categories with international trade of all Food and Beverages products. Winemaking is as old as 9000 years but now this industry is getting through a deep transformation, and it opens new horizons for consumers, exporters, and importers.   According to OIV in the year 2022, the

The power of Local Business Developers in Global Market Expansion cannot be overstated. Networking lies at the heart of market expansion efforts, serving as the conduit through which opportunities flow and relationships are forged. Companies are increasingly turning to local freelance business developers as catalysts for growth, leveraging their expertise and connections to penetrate new

According to the data provided by Research Reports World, the size of the worldwide Ethnic Food market has reached 52 billion USD in the year 2022. This market is expected to grow annually by 7,64 % CAGR. Thus, it will cross 80 billion USD in 2028. It makes this category very attractive for both: exporters

La performance à l’exportation des PMEs françaises demeure un enjeu majeur pour le déficit commercial de la France, avec une détérioration continue des échanges commerciaux avec le reste du monde depuis 2005. La France est le seul parmi les cinq grands pays européens (Allemagne, Espagne, Italie, Royaume-Uni) à afficher un déficit dans sa balance agrégée

In the realm of export performance, a multitude of Key Performance Indicators (KPIs) plays a pivotal role in shaping a company’s success on the global stage. These KPIs, as identified by an export performance researcher, span internal and external categories, providing a comprehensive view of the intricate landscape. Internal KPIs and Variables: Management Characteristics and