November 1, 2026

SIAL Paris 2026 highlighted both the opportunities and challenges facing food and beverage exporters in international markets. From innovative food products and global distribution networks to intense competition and changing buyer expectations, the exhibition offered valuable lessons for SMEs looking to expand internationally, identify distributors, and turn trade fair participation into real business opportunities. Trade

Artificial intelligence is transforming international business education, creating new opportunities for universities to prepare students for real-world export management, international marketing, and global expansion. As AI assistants, automated research tools, and data-driven decision systems become part of everyday business, universities face an important challenge: how can they prepare future international business managers using real market