KNOWLEDGE

SIAL Paris 2026 highlighted both the opportunities and challenges facing food and beverage exporters in international markets. From innovative food products and global distribution networks to intense competition and changing buyer expectations, the exhibition offered valuable lessons for SMEs looking to expand internationally, identify distributors, and turn trade fair participation into real business opportunities. Trade

Artificial intelligence is transforming international business education, creating new opportunities for universities to prepare students for real-world export management, international marketing, and global expansion. As AI assistants, automated research tools, and data-driven decision systems become part of everyday business, universities face an important challenge: how can they prepare future international business managers using real market

Business simulations have been part of international business education for decades. But in today’s AI-driven world, are they still preparing students for real international markets?   International business has changed dramatically over the last five years. Export managers now deal with tariffs, sanctions, AI, geopolitical risks, sustainability regulations, and rapidly changing supply chains. Universities therefore

In 2025, internationalization is no longer just about seizing opportunities, it’s about surviving shocks. While global trade grew by nearly US$300 billion in the first half of the year, the real story for exporters lies beneath the surface. Tariffs, subsidies, and sudden customs changes are now constant threats, not occasional disruptions. For SMEs engaged in

Struggling to find the right B2B distributor for your product? You’re not alone. Many exporters waste time and resources chasing leads that go nowhere. The problem isn’t just bad luck. It’s the outdated search methods still used by most SMEs. The good news? AI is transforming how companies identify, evaluate, and connect with the right

On July 27, 2025, President Trump and the European Union finalized a landmark trade agreement that removes nearly all tariffs on U.S. industrial exports to Europe. According to the official White House statement, this agreement unlocks 0% duty access to the EU market for American goods in key strategic sectors , a deal that reshapes

The EU AI Act is officially coming into effect and we’ve heard the same questions from many exporters: Will I still be allowed to use AI tools in my company?Can I automate tasks like prospecting, pricing, or market research?.. The EU AI Act is part of the EU’s Digital Regulations, learn more about digital trade

Getting interest from international prospects is hard — but turning that interest into signed deals? Even harder. Many companies invest in trade shows, outreach, and samples, only to see their leads go cold. Sound familiar? From our experience, fewer than 10% of companies ever create a real export strategy. Most approach international sales opportunistically: targeting

Trade agreements play a significant role in international trade, especially now, when exporters have to manage more risks than ever before. The main role of trade agreements is to eliminate trade barriers and shape the way businesses operate across borders. All forecasts provided by WTO for international trade of merchandise and services take into account