Author name: an.idea@outlook.com

La performance à l’exportation des PMEs françaises demeure un enjeu majeur pour le déficit commercial de la France, avec une détérioration continue des échanges commerciaux avec le reste du monde depuis 2005. La France est le seul parmi les cinq grands pays européens (Allemagne, Espagne, Italie, Royaume-Uni) à afficher un déficit dans sa balance agrégée […]

In the realm of export performance, a multitude of Key Performance Indicators (KPIs) plays a pivotal role in shaping a company’s success on the global stage. These KPIs, as identified by an export performance researcher, span internal and external categories, providing a comprehensive view of the intricate landscape. Internal KPIs and Variables: Management Characteristics and

Export performance stands as a pivotal metric for enterprises gauging their global capabilities. Despite extensive research across diverse industries and countries, establishing a concise Key Performance Indicator (KPI) system for exporting companies remains a complex endeavor. In a recent discussion with the management of a French export promotion organization, it was revealed that a significant

The festive season transcends mere celebrations; it serves as a prime opportunity for businesses worldwide to amplify their exports, particularly in the Christmas market. As families unite in joy, businesses can thrive, making it the perfect juncture to elevate your presence in Christmas export markets. For example, according to Statista, the British themselves spent on

In the dynamic landscape of the beauty market, our experiences as consultants have yielded a clear message from diverse markets: the cosmetics market is flooded with an ever-expanding array of products across categories such as skincare, haircare, makeup, and more. However, local market players are unceasingly in pursuit of original, unusual, and innovative offerings. The

Focusing on the Polish e-commerce market, data from the Polish government’s internet sources reveals a remarkable fivefold growth in the value of the B2C e-commerce sector over the past decade. Currently, more than 150,000 businesses actively engage in online sales, operating through various channels such as online marketplaces and their own e-commerce platforms. Value for

In the bustling landscape of food retail in Poland, a testament to the nation’s three decades of economic perseverance, a remarkable transformation has unfolded. From experiencing the highest GDP growth in Europe between 1990 and 2020 to achieving living standards akin to Western Europe, Poland stands as a beacon of resilience. With an unemployment rate

In the realm of business, market validation is a critical step towards success. To accomplish this effectively, a diverse array of Market validation tools is indispensable. In our recent webinar we talked about different tools that can be employed to help us with the market validation process. These tools empower businesses to harness data, survey

Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a penchant for high-quality products, it’s no wonder that entrepreneurs are eyeing Austrian retail. Let’s explore the key players in the Austrian retail market, their characteristics, and the cultural aspects you

In the era of technological advancement, AI platforms have emerged as powerful allies that simplify market research for international business development for cosmetics brands. These platforms offer comprehensive insights and tools that streamline international expansion and enhance the probability of success. Expanding a business internationally is a complex endeavour full of challenges that range from