Author name: an.idea@outlook.com

The development of small and medium-sized enterprises (SMEs) is key to achieving economic growth everywhere in the world. According to the recent McKinsey report, SMEs’ contribution to the trade business is 66% in emerging markets and 60% in developed countries. However, we know that SMEs struggle a lot due to the lack of resources, knowledge, […]

Many SMEs mistakenly assume that the cost of B2B market expansion is relatively low, believing they only need to secure a local partner or importer to facilitate expansion. However, the reality is far from this notion. When all inbound and outbound activities required to establish a presence in a new market are taken into account,

In the realm of B2B negotiations, navigating cultural pitfalls is paramount. Nowadays, as markets globally become increasingly saturated, finding new opportunities and sealing deals pose significant challenges. Picture this scenario: after months of diligent lead generation efforts, you finally secure a crucial meeting with a potential partner. Initial interactions seem promising, with warm greetings and

As an exporter, the prospect of expanding into new markets  via B2B local partners can be both exciting and daunting. Finding a local distributor or importer to facilitate market entry seems appealing, promising cost-effectiveness and can reduce direct involvement in unfamiliar territories. However, beneath the surface lies a myriad of risks and challenges that can

Your company is matched with a perfect potential partner, but nothing happens after the meeting. Why? There might be different explanations, but understanding the intricacies of international B2B matchmaking is essential to deciphering this enigma. In today’s interconnected global economy, businesses often seek partnerships beyond borders to expand their reach, leverage expertise, and tap into

Entering a new international market can be both exciting and daunting for any business. Success hinges on thorough research and strategic planning. By Mastering Market Validation exporters can take an important step towrds internationalisation. Here are 10 crucial factors to consider when validating a new market for B2B international entry: Trade Data: Analyzing trade data

In the dynamic landscape of global trade, exporters face a myriad of challenges and opportunities. Among the most critical factors influencing success is the ability to adapt to local consumption patterns and preferences. This principle holds true across various consumer goods industries, where understanding the nuances of different markets is essential for achieving sustainable growth.

In the intricate world of B2B matchmaking, success and failure stories are invaluable lessons that shape future strategies. Through a series of insightful B2B case studies, we delve into the triumphs and tribulations of businesses venturing into unfamiliar territories. From the intricacies of market research and strategic planning to the complexities of negotiation dynamics and

One crucial aspect that SMEs often overlook is the importance of effective B2B matchmaking in enhancing export performance. As we mentioned previously, SMEs, especially inexperienced exporters, choose an opportunistic approach over a strategic one. Consulting teams from all over the world receive very similar inquiries: “Please match us with potential clients, and then we will