Author name: an.idea@outlook.com

Getting interest from international prospects is hard — but turning that interest into signed deals? Even harder. Many companies invest in trade shows, outreach, and samples, only to see their leads go cold. Sound familiar? From our experience, fewer than 10% of companies ever create a real export strategy. Most approach international sales opportunistically: targeting […]

Trade agreements play a significant role in international trade, especially now, when exporters have to manage more risks than ever before. The main role of trade agreements is to eliminate trade barriers and shape the way businesses operate across borders. All forecasts provided by WTO for international trade of merchandise and services take into account

Sustainability has become a pivotal factor in international trade. Exporters are increasingly expected to align with environmental and ethical standards to meet the demands of global markets. This shift is not only driven by regulatory requirements but also by consumer preferences and investor expectations. Many importers from various countries and regions prioritize sourcing from vendors

In the previous articles, we summarized a few “mistakes” that SMEs (small and medium-sized companies) make most often in Export and International Expansion: [Link to the Part 1] [Link to the Part 2] Part 3  Mistake #6: Failing to localize the value proposition  This mistake is often made by all companies, including multinational corporations. But

In the previous article, we summarized a few “mistakes” that small and medium-sized companies make most often in Export and International Expansion: [Link to the Part 1]  Part 2  Mistake #4: Underestimating export costs  Small and medium-sized enterprises often overlook the real cost of export and market entry.  The cost of customer acquisition is often

International Trade is expensive: international trips, certification, consultancy, sample delivery, etc. You name it.  Every company, especially an SME that has limited access to resources, tries to be careful while expanding internationally because the price for each mistake is very high. However, representatives of famous Trade Promotion agencies in Europe often mention that “90% of

Global trade flows are changing faster than at any time in history. This is the year 2025. The promising markets of yesterday may carry a lot of risks now: a wave of new tariffs, trade agreements, and sanctions changes the face of International Trade dramatically. At the same time, markets nobody heard of even a

For years and decades, the playing ground of International Trade was defined by openness and rapid expansion. It was still technically complicated to enter new markets because of the cultural, and regulatory barriers, etc. but for many years exporters haven’t heard about geopolitical tensions, tariff wars, and consequently, rising government protectionism.   Small and medium-sized exporters,