Author name: an.idea@outlook.com

The impact of Digital Marketplaces on Export Sales

Both B2B and B2C export sales processes were severely transformed during the last decade because of the rise of digital marketplaces. E-commerce is now a vital component of international retail. Like numerous other sectors, the purchasing and selling of goods has experienced a significant shift with the introduction of the Internet. One of the factors […]

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Product Customization: A Key to International Export Growth

Product customization for export growth has become a crucial strategy for businesses aiming to expand their international presence. By tailoring products to meet the specific needs and preferences of different regions, companies can significantly enhance their appeal to global consumers As described in the previous article, the international trade approach was transformed in the course

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Webinaire en partenariat avec World Trade Center Rennes Bretagne

Pour les francophones, nous organisons un webinaire en partenariat avec World Trade Center Rennes Bretagne le 27 septembre, sur : “Comment la plateforme Manatex assisté à IA permet d’améliorer vos performances à l’exportation et réduire des coûts de l’internationalisation de votre entreprise ?” Au programme : 🌍 Surveiller et évaluer votre parcours à l’exportation 📊

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The Future of Industry 4 and International Trade

International Trade is, without exaggeration, a very old human activity. For example, wine production and trade can be traced back to the 6th millennium B.C. (Georgia) and the famous Silk Road has transformed the ancient world. Then, historically, international trade has been moved by inventions, innovations and the human desire to sell the surplus of

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How AI Can Help Consumer Products Exporters

The integration of AI in consumer products can offer significant advantages. Let us provide a few examples from the industry. Consumer Electronics Industry: Pricing, stock management, and monitoring competitors’ activities are critical to staying profitable. If stock isn’t sold in time, it brings losses to the company. Fashion Industry: Forecasting which model/size/color will be popular

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Digital Tools to Enhance Your Business Internationally

Businesses that embrace new technologies and digital tools are better equipped to capitalize on opportunities in global markets. leveraging new technologies can significantly boost your business’s competitiveness. Here are some cutting-edge digital tools and technologies that can help exporters succeed internationally: 1. 3D Printing For businesses in the manufacturing sector, 3D printing (or additive manufacturing)

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The Role of AI in SME Success and Internationalisation

The development of small and medium-sized enterprises (SMEs) is key to achieving economic growth everywhere in the world. According to the recent McKinsey report, SMEs’ contribution to the trade business is 66% in emerging markets and 60% in developed countries. However, we know that SMEs struggle a lot due to the lack of resources, knowledge,

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Understanding Cultural Pitfalls in B2B Negotiations: Case Studies

In the realm of B2B negotiations, navigating cultural pitfalls is paramount. Nowadays, as markets globally become increasingly saturated, finding new opportunities and sealing deals pose significant challenges. Picture this scenario: after months of diligent lead generation efforts, you finally secure a crucial meeting with a potential partner. Initial interactions seem promising, with warm greetings and

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Why You Should Rethink Investing in B2B Local Partner Search!

As an exporter, the prospect of expanding into new markets  via B2B local partners can be both exciting and daunting. Finding a local distributor or importer to facilitate market entry seems appealing, promising cost-effectiveness and can reduce direct involvement in unfamiliar territories. However, beneath the surface lies a myriad of risks and challenges that can

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