Mastering Effective B2B Matchmaking: Strategies to Avoid Failure
One crucial aspect that SMEs often overlook is the importance of effective B2B matchmaking in enhancing export performance. As we mentioned previously, SMEs, especially inexperienced exporters, choose an opportunistic approach over a strategic one. Consulting teams from all over the world receive very similar inquiries: “Please match us with potential clients, and then we will […]
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