WHY DISTRIBUTORS STAY AWAY FROM THE TRADITIONAL MODEL IN GLOBAL MARKETS
The standard and traditional distribution approach doesn’t work the same way as before in many countries. So why are distributors becoming reluctant to “distribute” as expected? Let us quote two European companies: – Huge/very famous producer of home appliances about a potential collaboration with a distributor in Australia: “We can start negotiations if the local […]
WHY DISTRIBUTORS STAY AWAY FROM THE TRADITIONAL MODEL IN GLOBAL MARKETS Read More »