Lee Jennings– Senior Advisor
With more than 30 years of experience in international trade, investment, and market-entry strategies, Lee Jennings has helped UK and global businesses unlock growth in high-potential markets. His career spans multiple sectors — including food & drink, healthcare, digital technology, and advanced engineering — where he has delivered transformational results by combining cross-cultural expertise with an extensive C-level network across MENA, Southeast Asia, Europe, and North America.
As Head of the Welsh Government’s MENA office (2003–2015), Lee played a pivotal role in expanding Welsh exports from £360 million to £3.2 billion. In 2015, he founded Jennings Export Market Consultants (JEMCO), advising SMEs, multinationals, and government agencies on navigating regulatory environments, securing strategic partnerships, and developing winning export strategies.
Appointed as a Specialist Advisor for the Arabian Peninsula by the UK Government’s Department for Business & Trade (DBT) and DEFRA, Lee continues to provide trusted guidance on routes to market, distribution strategies, and regulatory frameworks, supporting businesses to achieve sustainable international growth.
Core Expertise
- International trade, investment & market-entry strategy
- Partner, agent & distributor identification
- Market research, opportunity mapping & export planning
- Business development across government & private sectors
- Strong C-level network across 30+ countries
- Skilled event & marketing strategist
