How does AI change International Business education, student engagement, and the future of export managers?
We are proud to announce the successful completion of our pilot project with ESCE International Business School, organized by Dora Triki and Nadya Mamet.
As part of this project, International Business Master students worked on a data-driven decision-making exercise that integrated Manatex.digital and ManatexGPT into their coursework.
Here’s what made the project a success:
✅ Students analyzed real SMEs producing consumer goods, assessed firms’ capabilities, and collected market data from open sources.
✅ They used Manatex.digital to validate their analyses, access accurate data, and explore multiple internationalization scenarios.
✅ They compared expert-built AI export tools like Manatex.digital (based on data science and industry expertise) with generative AI tools like ManatexGPT/ Chat GPT (LLM-based).
This unique learning experience helped students understand the difference between superficial answers provided by general AI tools and the in-depth, actionable insights offered by specialized expert systems.
Results at a Glance
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Full integration of Manatex.digital into the curriculum.
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Active engagement: students completed practical assignments and simulations using both tools.
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Strong student satisfaction: feedback emphasized the value of real-world, data-driven decision-making.
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Faculty endorsement: confirming the importance of equipping future managers with strategic AI skills.
What Students Said:
“Manatex.digital asks precise real questions about the company’s capabilities and relationships with the target market. Generative AI tools are much more superficial.”
“It made the research process more efficient and provided deeper insights into Export Readiness and Market Selection.”
“It was a unique learning opportunity, we realized how many variables SMEs must manage when entering new markets.”
What ESCE Said:
“Emerging AI tools like Manatex.digital are becoming vital for informed managerial decision-making in international business. Integrating Manatex into our curriculum helps students apply theoretical knowledge to real-world scenarios with cutting-edge AI technologies.” — Dora Triki, Professor of International Business
Looking Ahead
Following this success, Manatex.digital and ESCE recommend a broader integration into future courses, co-development of a full teaching module, and deeper collaboration to continue preparing the next generation of international business leaders.
Thank you to all the students, faculty, and partners who made this project a success!
