# manatex.co

> Manatex.digital is an AI-powered export platform helping SMEs grow globally. Get market insights, find partners, and build smart export strategies


## Posts

- [Beyond Business Simulations: How AI Is Transforming International Business Education](https://manatex.co/ai-international-business-education/): International business has changed dramatically over the last five years.
- [How Hybrid AI Can Help SMEs Succeed in International Markets](https://manatex.co/how-hybrid-ai-can-help-smes-succeed-in-international-markets/): Artificial Intelligence is transforming international business, but one important question remains: Should AI replace human decision-making, or should it support it?
- [Manatex.digital Joins the French Startup Delegation at ViennaUP’26](https://manatex.co/manatex-digital-joins-the-french-startup-delegation-at-viennaup26/): ViennaUP’26 brought together startups, investors, institutions, and innovation leaders from across Europe and beyond.
- [EU-Mercosur Trade Deal: New Export Opportunities and Risks](https://manatex.co/eu-mercosur-trade-deal-new-export-opportunities-and-risks/): The new EU-Mercosur trade deal is creating major new export opportunities for companies looking to grow in South America and Europe.
- [Formation IA en Petit Déjeuner : expansion de marché en France et à l’international](https://manatex.co/formation-ia-en-petit-dejeuner-expansion-de-marche-en-france-et-a-international/): Hi-Team organise un Petit Déjeuner Formation dédié à l’IA appliquée à la croissance et à l’internationalisation.À cette occasion, le CEO de Manatex animera la session et partagera une expérience first-hand et terrain.
- [Manatex Sponsors SME Exporter Award at Trophées MOCI 2026](https://manatex.co/manatex-sponsors-sme-exporter-award-at-trophees-moci-2026/): The Trophées MOCI 2026 national finale is the premier event for French companies looking beyond their borders.
- [Starter Pack announcement](https://manatex.co/starter-pack-announcement/): Manatex.digital now offers a Starter Pack for companies and consultants who want to automate their international market expansion and market research process with one concrete project, without long term engagement.
- [Manatex.digital free test account subscription](https://manatex.co/manatex-digital-free-test-account-subscription/): We’re opening Manatex for free 1-week trials to eligible organizations.Who can apply: real SMEs, startups/exporters, and export consulting firms.
- [How Exporters Can Build Resilience Against Tariffs and Trade Disruptions](https://manatex.co/how-exporters-can-build-resilience-against-tariffs-and-trade-disruptions/): In 2025, internationalization is no longer just about seizing opportunities, it’s about surviving shocks.
- [Why You’re Not Finding Good B2B Distributors, And How AI Solves It](https://manatex.co/why-youre-not-finding-good-b2b-distributors-and-how-ai-solves-it/): Struggling to find the right B2B distributor for your product? You're not alone. Many exporters waste time and resources chasing leads that go nowhere.
- [Why Most Exporters Fail at Distributor Search: How AI Fixes It](https://manatex.co/why-most-exporters-fail-at-distributor-search-how-ai-fixes-it/): Finding the right distributor is one of the most critical steps in export success.
- [Exceptional EU Market Access for Exporters from USA After the "zero-for-zero" Trade Deal](https://manatex.co/exceptional-eu-market-access-for-exporters-from-usa-after-the-zero-for-zero-trade-deal/): On July 27, 2025, President Trump and the European Union finalized a landmark trade agreement that removes nearly all tariffs on U.S.
- [EU AI Act: What Exporters Need to Know Before August 2025](https://manatex.co/eu-ai-act-what-exporters-need-to-know-before-august-2025/): Will I still be allowed to use AI tools in my company?Can I automate tasks like prospecting, pricing, or market research?..
- [Why 90% of International prospecting fails — And How to Fix It](https://manatex.co/why-90-of-international-prospecting-fails-and-how-to-fix-it/): Getting interest from international prospects is hard — but turning that interest into signed deals? Even harder.
- [Trade Agreements: a competitive advantage in the international Trade](https://manatex.co/trade-agreements-a-competitive-advantage-in-the-international-trade/): Trade agreements play a significant role in international trade, especially now, when exporters have to manage more risks than ever before.
- [The growing importance of sustainability in Global Trade and Export](https://manatex.co/the-growing-importance-of-sustainability-in-global-trade-and-export/): Sustainability has become a pivotal factor in international trade.
- [TOP MISTAKES SMES MAKE IN EXPORT, AND HOW TO AVOID THEM? (PART 3)](https://manatex.co/top-mistakes-smes-make-in-export-and-how-to-avoid-them-part-3/): In the previous articles, we summarized a few “mistakes” that SMEs (small and medium-sized companies) make most often in Export and International Expansion: [Link to the Part 1] [Link to the Part 2] This mistake is often made by all companies, including multinational corporations.
- [Manatex in Vienna: French AI Innovation Supporting SME Internationalization](https://manatex.co/manatex-in-vienna-french-ai-innovation-supporting-sme-internationalization/): Vienna, May 2025 – Manatex proudly represented France at the International B2B Software Days 2025, one of Europe’s leading events dedicated to digital innovation and cross-border business cooperation.
- [Top mistakes SMEs make in export, and how to avoid them? (Part 2)](https://manatex.co/top-mistakes-smes-make-in-export-and-how-to-avoid-them-part-2/): In the previous article, we summarized a few “mistakes” that small and medium-sized companies make most often in Export and International Expansion: [Link to the Part 1] Small and medium-sized enterprises often overlook the real cost of export and market entry.
- [Top mistakes SMEs make in export and how to avoid them? (Part 1)](https://manatex.co/top-mistakes-smes-make-in-export-and-how-to-avoid-them/): International Trade is expensive: international trips, certification, consultancy, sample delivery, etc. You name it.
- [Empowering the Next Generation of Export Managers: Manatex and ESCE Successfully Complete AI-Driven Education Project](https://manatex.co/empowering-the-next-generation-of-export-managers-manatex-and-esce-successfully-complete-ai-driven-education-project/): We are proud to announce the successful completion of our pilot project with ESCE International Business School, organized by Dora Triki and Nadya Mamet.
- [2025 Outlook: 5 Export markets that are opening up](https://manatex.co/2025-outlook-5-export-markets-that-are-opening-up/): Global trade flows are changing faster than at any time in history. This is the year 2025.
- [SMEs vs. the New Trade Order: Winning in a World of Fragmented Markets](https://manatex.co/smes-vs-the-new-trade-order-winning-in-a-world-of-fragmented-markets/): For years and decades, the playing ground of International Trade was defined by openness and rapid expansion.
- [Webinar on “AI 𝙞𝙣 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨” for Brazilian Food Exporters](https://manatex.co/webinar-on-ai-%f0%9d%99%9e%f0%9d%99%a3-%f0%9d%99%84%f0%9d%99%a3%f0%9d%99%a9%f0%9d%99%9a%f0%9d%99%a7%f0%9d%99%a3%f0%9d%99%96%f0%9d%99%a9%f0%9d%99%9e%f0%9d%99%a4%f0%9d%99%a3%f0%9d%99%96/): Manatex.digital, in partnership with ABIMAPI—the leading organization promoting Brazilian food exporters—successfully organized a webinar on “𝘼𝙧𝙩𝙞𝙛𝙞𝙘𝙞𝙖𝙡 𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙞𝙣 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨.” The event was specially designed for Brazilian food exporters eager to explore new international markets and adopt advanced digital tools for global expansion.
- [Exciting News! Manatex Partners with ESCE Business School in Paris!](https://manatex.co/exciting-news-manatex-partners-with-esce-business-school-in-paris/): Manatex.digital has signed an agreement with ESCE Business School to integrate our platform into their International Business Development courses!
- [𝗔𝗜 𝗳𝗼𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁](https://manatex.co/ai-trainings/): We are thrilled to share that our team Manatex.digital held a 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 session for Enterprise Ireland in France team members on Friday last week.
- [🎁 A GIFT from Manatex! 🎄](https://manatex.co/%f0%9f%8e%81-a-gift-from-manatex-%f0%9f%8e%84/): For over two years, our co-founders have been deeply immersed in building a transformative #digitaltool for #Exporters.
- [How to Export Innovative Products to GCC in the Middles East?](https://manatex.co/how-to-export-innovative-products-to-gcc-in-the-middles-east/): 45 million people live in the six Gulf Cooperation Council (GCC) member states: Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and the United Arab Emirates (UAE).
- [What Manatex Users Saying About Us?](https://manatex.co/what-manatex-users-saying-about-us/): During our recent 6-hour training course on Market Prioritization, participants explored how AI, digital tools, and the Manatex.digital platform can revolutionize export decision-making.
- [Asia: The Digital Powerhouse Transforming International Trade](https://manatex.co/asia-the-digital-powerhouse-transforming-international-trade/): In 2023, the South Asia, East Asia, and Pacific regions reached a population exceeding 4.3 billion, representing over 54% of the global population (World Bank).
- [Manatex.digital training for MSc International Business students in the IMTBS (France)](https://manatex.co/manatex-digital-training-for-msc-international-business-students-in-the-imtbs-france/): On the 9th of October, the Manatex.digital team held a six-hour training session for MSc International Business students at Institut Mines-Télécom Business School (France).
- [How Exporters Can Respond to Geopolitical Risks in Global Trade](https://manatex.co/how-exporters-can-respond-to-geopolitical-risks-in-global-trade/): Geopolitical risks, including trade wars, sanctions, and political instability, have a significant impact on global trade, directly affecting exporters worldwide.
- [Digital Trade Agreements: What do exporters need to know?](https://manatex.co/digital-trade-agreements-what-do-exporters-need-to-know/): According to the mutual efforts of WTO and OECD, the following definition of Digital trade has been created: “Digital trade is all international trade that is digitally ordered and/or digitally delivered”.
- [The impact of Digital Marketplaces on Export Sales](https://manatex.co/the-impact-of-digital-marketplaces-on-export-sales/): Both B2B and B2C export sales processes were severely transformed during the last decade because of the rise of digital marketplaces.
- [Product Customization: A Key to International Export Growth](https://manatex.co/product-customization-a-key-to-international-export-growth/): Product customization for export growth has become a crucial strategy for businesses aiming to expand their international presence.
- [Webinaire en partenariat avec World Trade Center Rennes Bretagne](https://manatex.co/webinaire-en-partenariat-avec-world-trade-center-rennes-bretagne/): Pour les francophones, nous organisons un webinaire en partenariat avec World Trade Center Rennes Bretagne le 27 septembre, sur : “Comment la plateforme Manatex assisté à IA permet d’améliorer vos performances à l’exportation et réduire des coûts de l’internationalisation de votre entreprise ?” Au programme : 🌍 Surveiller et évaluer votre parcours à l’exportation 📊 Sélectionner et valider votre marché cible 🗂 Créer votre feuille de route avec un plan d’action 🔧 Automatisation du processus d'internationalisation (bibliothèque de modèles, génération de rapports, etc.)
- [The Future of Industry 4 and International Trade](https://manatex.co/the-future-of-industry-4-and-international-trade/): International Trade is, without exaggeration, a very old human activity. For example, wine production and trade can be traced back to the 6th millennium B.C.
- [How AI Can Help Consumer Products Exporters](https://manatex.co/how-ai-can-help-consumer-products-exporters/): The integration of AI in consumer products can offer significant advantages. Let us provide a few examples from the industry.
- [Digital Tools to Enhance Your Business Internationally](https://manatex.co/digital-tools-to-enhance-your-business-internationally/): Businesses that embrace new technologies and digital tools are better equipped to capitalize on opportunities in global markets.
- [The Role of AI in SME Success and Internationalisation](https://manatex.co/the-role-of-ai-in-sme-success-and-internationalisation/): The development of small and medium-sized enterprises (SMEs) is key to achieving economic growth everywhere in the world.
- [How Much Is The Cost of B2B Market Expansion?](https://manatex.co/how-much-is-the-cost-of-b2b-market-expansion/): Many SMEs mistakenly assume that the cost of B2B market expansion is relatively low, believing they only need to secure a local partner or importer to facilitate expansion.
- [Understanding Cultural Pitfalls in B2B Negotiations: Case Studies](https://manatex.co/understanding-cultural-pitfalls-in-b2b-negotiations-case-studies/): In the realm of B2B negotiations, navigating cultural pitfalls is paramount.
- [Why You Should Rethink Investing in B2B Local Partner Search!](https://manatex.co/why-you-should-rethink-investing-in-b2b-local-partner-search/): As an exporter, the prospect of expanding into new markets via B2B local partners can be both exciting and daunting.
- [5 reasons why international B2B matchmaking might not work](https://manatex.co/5-reasons-why-international-b2b-matchmaking-might-not-work/): Your company is matched with a perfect potential partner, but nothing happens after the meeting. Why?
- [10 Key Factors for Validating a Market for Your Products](https://manatex.co/10-key-factors-for-validating-a-market-for-your-products/): Entering a new international market can be both exciting and daunting for any business. Success hinges on thorough research and strategic planning.
- [Successful Exporting: Understanding Local Consumption Patterns](https://manatex.co/successful-exporting-understanding-local-consumption-patterns/): In the dynamic landscape of global trade, exporters face a myriad of challenges and opportunities.
- [B2B Matchmaking Case Studies: How effective is your strategy!?](https://manatex.co/b2b-matchmaking-case-studies-how-effective-is-your-strategy/): In the intricate world of B2B matchmaking, success and failure stories are invaluable lessons that shape future strategies.
- [Mastering Effective B2B Matchmaking: Strategies to Avoid Failure](https://manatex.co/mastering-effective-b2b-matchmaking-strategies-to-avoid-failure/): One crucial aspect that SMEs often overlook is the importance of effective B2B matchmaking in enhancing export performance.
- [How to Export Webinar : Polish Pharma Market](https://manatex.co/how-to-export-webinar-polish-pharma-market/): Our team orchestrated an illuminating webinar delving into the intricacies of Polish Pharma Market (OTC).
- [International Wine trade: essential tips for exporters and importers](https://manatex.co/international-wine-trade-essential-tips-for-exporters-and-importers/): Wine tarding is probably one of the most dynamic categories with international trade of all Food and Beverages products.
- [The Role of Local Business Developers in Global Market Expansion](https://manatex.co/the-role-of-local-business-developers-in-global-market-expansion/): The power of Local Business Developers in Global Market Expansion cannot be overstated.
- [Ethnic Food Market: Export Opportunities](https://manatex.co/ethnic-food-market-export-opportunities/): According to the data provided by Research Reports World, the size of the worldwide Ethnic Food market has reached 52 billion USD in the year 2022.
- [Boosting Export Performance for a Food Exporter](https://manatex.co/boosting-export-performance-for-a-food-exporter/): We are excited to present a case study showcasing our recent project's success, where we played a pivotal role in uplifting a food exporter's export performance to refine its market targeting and expand cost-effectively into new horizons.
- [comment améliorer la performance à l'exportation des PMEs françaises](https://manatex.co/comment-ameliorer-la-performance-a-lexportation-des-pmes-francaises/): La performance à l'exportation des PMEs françaises demeure un enjeu majeur pour le déficit commercial de la France, avec une détérioration continue des échanges commerciaux avec le reste du monde depuis 2005.
- [Understanding the Components of Export Performance](https://manatex.co/understanding-the-components-of-export-performance/): In the realm of export performance, a multitude of Key Performance Indicators (KPIs) plays a pivotal role in shaping a company's success on the global stage.
- [Export Performance: How to increase your Export ROI](https://manatex.co/export-performance-how-to-increase-your-export-roi/): Export performance stands as a pivotal metric for enterprises gauging their global capabilities.
- [Who puts the lights on the tree? How to choose your export market for Christmas gifts!](https://manatex.co/who-puts-the-lights-on-the-tree-how-to-choose-your-export-market-for-christmas-gifts/): The festive season transcends mere celebrations; it serves as a prime opportunity for businesses worldwide to amplify their exports, particularly in the Christmas market.
- [Beauty Market: Global Opportunities, Trends and Distribution](https://manatex.co/beauty-market-global-opportunities-trends-and-distribution/): In the dynamic landscape of the beauty market, our experiences as consultants have yielded a clear message from diverse markets: the cosmetics market is flooded with an ever-expanding array of products across categories such as skincare, haircare, makeup, and more.
- [Polish e-commerce market](https://manatex.co/polish-e-commerce-market/): Focusing on the Polish e-commerce market, data from the Polish government's internet sources reveals a remarkable fivefold growth in the value of the B2C e-commerce sector over the past decade.
- [Food Retail in Poland](https://manatex.co/food-retailers-poland/): In the bustling landscape of food retail in Poland, a testament to the nation's three decades of economic perseverance, a remarkable transformation has unfolded.
- [Tools for Market Validation](https://manatex.co/tools-for-market-validation/): In the realm of business, market validation is a critical step towards success.
- [Austrian Retail Market: Opportunities and Challenges](https://manatex.co/austrian-retail-market-opportunities-and-challenges/): Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion.
- [How AI Tools Streamline Global Expansion in Cosmetics Industry](https://manatex.co/how-ai-tools-streamline-global-expansion-in-cosmetics-industry/): In the era of technological advancement, AI platforms have emerged as powerful allies that simplify market research for international business development for cosmetics brands.
- [Mastering Market Validation: A Guide for Startups and SMEs](https://manatex.co/mastering-market-validation-a-guide-for-startups-and-smes/): In the ever-evolving world of business, the journey from an innovative idea to a successful venture is filled with challenges and uncertainties.
- [Your export strategy: how to formulate it?](https://manatex.co/your-export-strategy-how-to-formulate-it/): Formulation of a solid export strategy is a very important step for SMEs and start-ups that plan their international expansion.
- [B2B matchmaking: what you need to know?](https://manatex.co/b2b-matchmaking-what-you-need-to-know/): Business to business(B2B) matchmaking is a popular service offered by local or international agencies and government exporters support organizations.
- [Unlock New Markets](https://manatex.co/984-2/): 🌐📈 Unlock New Markets: Join Our Webinar on Market Validation!
- [Doing business with India](https://manatex.co/export-to-india/): India boasts a significant export potential owing to its diverse and resourceful economy.
- [How to Choose the Right Export Market for International Expansion](https://manatex.co/how-to-choose-the-right-export-market-for-international-expansion/): In this blog post, we will explore essential considerations when selecting the right export market for international expansion.
- [Tips for Selling Your Products in Retail Chains internationally](https://manatex.co/successfully-selling-your-products-in-retail-chains-abroad/): Indeed, listings in retail chains are essential for consumer goods because of the potential sales volume generated by chains’ purchase orders.
- [Market Entry Strategies: The Right Balance of Control and Investment](https://manatex.co/market-entry-strategies-the-right-balance-of-control-and-investment/): Market entry strategy refers to the method a company employs to enter and establish its presence in a new market.
- [WHY DISTRIBUTORS STAY AWAY FROM THE TRADITIONAL MODEL IN GLOBAL MARKETS](https://manatex.co/why-distributors-stray-from-the-traditional-model-in-global-markets/): The standard and traditional distribution approach doesn’t work the same way as before in many countries.
- [Price structure and commercial strategy for export](https://manatex.co/price-structure-and-commercial-strategy-for-export/): Your pricing structure defines your commercial strategy for a product or service in a target market.
- [Sales and Business development: is it the same?](https://manatex.co/sales-and-business-development-is-it-the-same/): According to our observations, companies from different countries and industries often confuse sales with business development. Indeed, is this the same?
- [Market research on agricultural food products supply chain in Poland and France](https://manatex.co/market-research-on-agri-food-products-supply-chain-in-poland-and-france/): Local team members of one of the leading global consulting companies* approached our team asking to help with market research in France and Poland.
- [Poland's export industry offers great opportunities for importers](https://manatex.co/poland-offers-great-opportunities-for-importers/): Polish exporters and suppliers offer product of European quality and are much more affordable to the importers than other competitors from Western European countries.
- [Why is trust-building crucial for SMEs that want to export?](https://manatex.co/why-is-trust-building-crucial-for-smes-that-want-to-export/): For small and medium-sized enterprises (SMEs), trust-building is even more crucial as they often lack the resources and brand recognition of larger companies, making it harder to establish credibility in foreign markets.
- [Dietary supplements market in Poland. Is there a niche for new brands?](https://manatex.co/dietary-supplements-market-in-poland-is-there-a-niche-for-new-brands/): The Polish dietary supplements market has experienced consistent growth over the years, with a market value of 6.8 billion PLN[1] in 2022, according to Statista.
- [Exporting to Europe: Why Outsourcing Your Business Development Activities is Key](https://manatex.co/exporting-to-europe-why-outsourcing-your-business-development-activities-is-key/): Exporting to Europe at a first glance might seem to be an easy job as Europe seems an integrated market with no borders and a common currency for many countries.
- [B2B ecommerce, is it really growing?](https://manatex.co/b2b-ecommerce-is-it-really-growing/): B2B ecommerce is experiencing a significant surge in growth, and many companies are rethinking their approach to this digital space.
- [An Estonian start up to thrive in France](https://manatex.co/case-study/)
- [Tea Market in France. Market overview](https://manatex.co/tea-in-france/): France is a growing market for tea exporters worldwide.

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